Gino & Marty’s branding.

adobe illustrator.

Gino & Marty’s is a narrative-driven Italian restaurant located in Chicago, Illinois, situated in the vibrant West Loop. It pays homage to the local prohibition history with a contemporary touch of luxury.

Since its opening in 2022, I've been involved in establishing the brand identity from scratch. The design incorporates Art Deco elements with a modern twist. The icon, formed by merging letterforms in a diagonal arrangement within a simple circle outline, evokes a sense of containment. This icon was expanded upon to craft a wordmark that exudes luxury. These design elements were then applied consistently across all brand assets for cohesive branding.

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