Nike enlisted our services to strategize, produce, and manage all aspects of their 2023 OFSAA Track & Field event. The primary objective was to empower those who are propelling the sport forward by crafting a championship experience that embodies inspiration, inclusivity, and innovation for every attending athlete.

Over the course of a month, we meticulously designed branding assets in line with Nike's visual guidelines. These assets were intended for Nike's representation throughout the event. They included digital components such as filters for athletes to use on their social media, victory podiums, and a victory clock photo opportunity for attendees. Additionally, we established a custom website and retail tents, enabling Nike to offer OFSAA merchandise to event attendees.