Nütrl approached us to plan and execute an experiential event for Saint Patrick's Day with the aim of hosting an exclusive celebration at CONCEPTS in Boston. The event's objectives were to foster a stronger community and enhance brand loyalty among their target consumers.

After multiple rounds of brainstorming, the final concept was developed, produced, and held within a few weeks. The event design drew inspiration from Nütrl's minimalist brand, using this as the foundation for creating a textured photo opportunity for guests, featuring all-white pineapples. DJs and select individuals were carefully chosen to engage local communities and introduce the brand to new consumers who may not have initially considered trying their product. Additionally, I oversaw the production of all necessary marketing materials, ensuring that the minimalistic theme remained consistent throughout the event space.